A group of highly effective BI architects writing about complex challenges and simple solutions.

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We believe in the triumph of facts. A collection of data is a collection of facts, and facts are the foundation of human progress. Hear first hand how our customers have benefited by harnessing the power of data analytics. Our goal is to liberate the natural curiosity and creative energy stored in people everywhere—energy which is too often suppressed because it hasn’t had a proper channel for activity.